Fuse Inventory Ep 03: Find cars at the auto mall

As introduced in the overview, Fuse Inventory helps auto groups manage inventory and route leads efficiently across multiple dealerships. In an auto mall or auto park, where dealerships are clustered together or even share an address, it streamlines operations and enhances customer interactions.

This post will explore how Fuse Inventory supports efficient lead management and inventory presentation in an auto mall setup. With multiple brands available within the same location, leads follow the auto mall’s business rules, ensuring smooth operations and an improved customer experience.

Real-world scenario

A customer who uses the auto mall website chatbot to search for cars under $30,000 prefers a Toyota Camry or Volkswagen Jetta.

The chatbot quickly presents matching vehicles, indicating they may come from different dealerships. It reassures customers that they can explore all options within the auto mall and prompts them to engage further.

This makes the experience seamless and removes the need for the customer to navigate multiple systems or platforms.

Key elements of this approach

• Flexible lead routing: Depending on the auto mall’s preferences and business rules, leads flow either to individual dealerships or a central system.
• Seamless customer interaction: Customers can browse vehicles from multiple brands within the auto mall through a single digital interface.
• No location requests: Since all dealerships are nearby, the chatbot skips asking for the customer’s location.
• Operational efficiency: Dealerships within the auto mall can transfer vehicles quickly when needed, ensuring smooth logistics.

Fuse Inventory handles inquiries smoothly, creating a positive customer experience and supporting efficient lead management. By adapting to the auto mall’s structure, the system helps dealerships optimize processes while improving service. To explore how Fuse Inventory can empower your auto mall / auto park, drive engagement, and enhance customer satisfaction, feel free to reach out.

Fuse Inventory series

Fuse Inventory: Smart online inventory sharing for auto groups
Ep. 01: Hidden vehicle locations
Ep. 02: Transparent vehicle locations
Ep. 03: Find cars at the auto mall
Ep. 04: Proximity search in the dealer group