The DealerAI Fuse Inventory equips auto groups with flexible tools for inventory management and leads distribution across multiple dealerships.
In this post, we’ll dive into a specific scenario where vehicle location information is intentionally hidden from customers during their search, giving dealerships greater control over how inventory is presented while still ensuring buyers are matched with the right vehicle.
Real-world scenario
In the illustrated example, a customer interacts with the Clearway VW chatbot, searching for a used Camry priced under $30,000. The chatbot successfully identifies a matching vehicle and encourages further engagement. However, the vehicle is physically located at a different dealership within the auto group, a detail that remains undisclosed to the customer.
Key elements of this approach
- Lead routing flexibility: Based on the business rules set by the auto group, leads can be routed either to the dealership where the search originated or to the dealership where the vehicle is physically located.
- Customer location: The customer’s location is irrelevant to the search, eliminating the need to ask for it during the interaction.
- Customer experience: Customers can engage with the nearest dealership without concern about where the vehicle is physically.
- Transparency upon request: If the customer explicitly asks, the dealership can share the vehicle’s location details.
- Operational prerequisites: This configuration works best when dealerships within the group are located near each other, allowing easy vehicle transport between locations.
This configuration of Fuse Inventory demonstrates just one of the many ways auto groups can elevate the customer journey, offering a glimpse into its potential for transforming lead management and search experiences. With its adaptable framework, Fuse Inventory can be tailored to meet the unique operational needs of each auto group, ensuring seamless alignment with business goals. Feel free to reach out to explore how Fuse Inventory can empower your dealerships, drive engagement, and enhance customer satisfaction.
Explore the complete Fuse Inventory series
Fuse Inventory: Smart online inventory sharing for auto groups
Ep. 01: Hidden vehicle locations
Ep. 02: Transparent vehicle locations
Ep. 03: Find cars at the auto mall
Ep. 04: Proximity search in the dealer group
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