Fuse Inventory Ep. 01: Hidden vehicle locations

In the illustrated example, a customer interacts with the Clearway VW chatbot, searching for a used Camry priced under $30,000. The chatbot successfully identifies a matching vehicle and encourages further engagement. However, the vehicle is physically located at a different dealership within the auto group, a detail that remains undisclosed to the customer.

Key elements of this approach

• Lead routing flexibility: Based on the business rules set by the auto group, leads can be routed either to the dealership where the search originated or to the dealership where the vehicle is physically located.
• Customer location: The customer’s location is irrelevant to the search, eliminating the need to ask for it during the interaction.
• Customer experience: Customers can engage with the nearest dealership without concern about where the vehicle is physically.
• Transparency upon request: If the customer explicitly asks, the dealership can share the vehicle’s location details.
• Operational prerequisites: This configuration works best when dealerships within the group are located near each other, allowing easy vehicle transport between locations.