Fuse Inventory Ep. 04: Proximity search for dealer groups

Fuse Inventory equips dealer groups, classified sites, and OEM platforms with powerful tools to manage inventory and leads across multiple locations. With customized lead routing and flexible inquiry management, businesses can deliver seamless customer service while aligning with operational goals.

This post explores how DealerAI-powered chatbots improve the dealer group experience by offering location-based vehicle searches, dynamic lead routing, and proactive scheduling. These features ensure smooth communication from inquiry to test drive.

The scenario

In the example below, a customer interacts with the chatbot, asking for certified pre-owned (CPO) vehicles under $40,000. The chatbot prompts the user to provide their location to narrow search results. Within moments, the AI identifies vehicles that match the customer’s criteria at dealerships near the provided location. As the customer shows interest in one specific dealer, the bot responds promptly with the dealership’s address, helping the customer easily take the next step to schedule a test drive with the dealership of the interested vehicle. At the end of the conversation, the dealership with the vehicle receives the lead in their CRM.

How dealer groups benefit from Fuse Inventory

  • Location-aware vehicle matching: The AI narrows search results by filtering inventory based on proximity, helping customers find suitable vehicles quickly within their budget and location.
  • Dynamic lead routing: Leads flow seamlessly to the appropriate dealership, following the auto group’s business logic. Routing may depend on proximity, specific inventory, or a centralized Business Development Center (BDC) for streamlined management and follow-up.
  • Proactive engagement and scheduling: The chatbot anticipates customer interest by providing dealership information, directions, and links to relevant sites. It encourages the next step by smoothly initiating appointment bookings, keeping the process easy and frictionless.
  • Seamless communication: During each conversation, the chatbot collects necessary contact information to enable timely follow-ups, increasing the chances of a successful interaction with dealership teams.
  • Natural and conversational experience: The chatbot maintains a friendly, conversational tone throughout the interaction. It guides the customer smoothly, ensuring a positive experience from inquiry to appointment setup.

With Fuse Inventory, large-scale platforms like dealer groups, classified sites, and OEMs can optimize the vehicle search process, offering customers a personalized experience while driving growth and maximizing lead management. The example illustrated in this post is just one way Fuse Inventory can be configured—its flexibility allows for tailored solutions to fit your specific needs. Feel free to reach out to explore how Fuse Inventory can work for your business.

Fuse Inventory series

Fuse Inventory: Smart online inventory sharing for auto groups
Ep. 01: Hidden vehicle locations
Ep. 02: Transparent vehicle locations
Ep. 03: Find cars at the auto mall
Ep. 04: Proximity search in the dealer group

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