1. Be Specific and Detailed
- If the promotion applies to the trim level, include the make, model, and trim. For example, use “Volkswagen Taos Highline” instead of “Volkswagen” or “Volkswagen Taos.”
- If the promotion applies to a particular year, include it in the tag. For example, “2024 Volkswagen Taos Highline.”
2. Focus on Unique Identifiers
- Tags should distinguish one promotion from another. Avoid broad terms that could overlap across multiple promotions. For example, for a service discount, use “Oil Change Discount Winter 2024” instead of “Winter Promotion.”
3. Limit the Number of Tags Per Promotion
- Assign no more than 3-5 tags per promotion to avoid pulling excessive, irrelevant results.
4. Avoid Sentences or Descriptive Phrases
- Use concise terms or keywords, not full sentences. Example: Use “Volkswagen Jetta Service” instead of “Service promotion for Jetta owners.”
5. Avoid Tag Overlap Across Promotions
- Do not reuse the same tags for every promotion to maintain precision in query matching. For example, if one promotion offers free alignment checks, tag it as “Free Alignment Check” rather than reusing a general “Service Promotion” tag across all service-related offers.
6. Categorize By Type
- Break down tags into meaningful categories such as:
- Vehicle-Specific: e.g., “2024 Honda Civic EX”
- Service-Specific: e.g., “Brake Inspection Discount”
- Accessory-Specific: e.g., “Roof Rack Promotion”
- Time-Specific: e.g., “Black Friday 2024”
7. Avoid Non-Standard or Random Tags
- Tags should adhere to dealership terminology to maintain consistency. Avoid slang or unrecognizable shorthand. For example, use “Battery Service Discount” instead of “Batt Serv $ Off.”
8. Use Tags Relevant to the Target Audience
- Include terms customers are likely to use when searching. For example, use “Winter Tire Discount” instead of “Snow Tyres Promo.”
9. Regularly Review and Update Tags
- Remove outdated tags and refresh them to stay aligned with current promotions.