Promotion tags are contextual keywords that help the AI associate promotions with user queries. They can be a car model (e.g., “2024 Tiguan”), a service (e.g., “oil change”), or an entity (e.g., “windshield wiper”). Using tags, the AI leverages semantic understanding to match user queries with relevant promotions.
For example, if you have promotions for different model years, tagging “2024 Tiguan” and “Tiguan” for the 2024 model and “2025 Tiguan” and “Tiguan” for the 2025 model ensures accurate retrieval. Similarly, adding a “tire storage” tag allows the AI to recognize phrases like “keep my tires at your dealership” and display the correct promotion.