Is your dealership optimizing how customers view available vehicles based on location? Proximity Search, a feature of DealerAI, uses advanced AI and geolocation technology to show customers the most relevant inventory, starting with cars from the nearest dealership.
Maximizing local inventory visibility
- AI-powered matching: The system uses Natural Language Processing (NLP) and geo-location algorithms to match customer preferences with available vehicles nearby.
- Real-time updates: Inventory is updated dynamically, ensuring only the latest available vehicles are shown.
- Customizable search radius: Dealerships can adjust the search range from a few kilometers to covering entire regions.
Enhancing accuracy and personalization with real-time data
While many auto groups rely on postal codes to direct customers to the nearest dealership, DealerAI’s Proximity Search goes further. The system intelligently uses customer-entered postal codes or IP-based geolocation to automatically detect the user’s location. From there, it uses AI-powered calculations and real-time data to analyze multiple factors, including customer preferences, closest dealerships, and the current auto group’s inventory. As a result, Proximity Search delivers highly accurate and personalized vehicle matches, providing a seamless, location-driven experience for your customers.
- Dynamic radius control: Dealerships can expand the search range based on business needs.
- Cross-region visibility: Customers can see relevant vehicles when browsing outside their local area.
Fuse inventory vs. proximity search: what’s the difference?
Fuse Inventory allows dealerships to showcase all available vehicles across multiple locations within an auto group. This gives customers a broader view of the inventory, ensuring they can access every option the group offers.
Proximity Search, however, focuses on optimizing the customer experience. It prioritizes vehicles geographically closest to the customer, automating the connection with nearby inventory. This reduces friction in the browsing process and enhances convenience.
By combining Fuse Inventory and Proximity Search, dealerships can offer a comprehensive inventory while delivering a personalized, location-based experience. This approach improves operational efficiency and helps customers find suitable vehicles faster. Ultimately, it drives higher engagement and conversions.
Who can benefit?
Proximity Search is flexible and adaptable, making it suitable for a variety of automotive businesses:
- Single-location dealerships: Prioritize local leads by displaying nearby inventory first.
- Auto groups: Seamlessly manage inventory across multiple locations, dynamically showing vehicles from the closest dealership within the group.
- OEM businesses: Connect customers with nearby inventory across an entire dealership network.
Where can it be applied?
- Urban areas: Makes it easy for customers to find nearby dealerships with relevant inventory.
- Rural and regional markets: Expands the search radius, helping customers find cars at the nearest available location, even across more expansive areas.
How proximity search supports your dealership’s growth
Proximity Search not only improves operations but also enhances customer engagement:
- Strengthen local customer engagement: Prioritizing nearby vehicles creates a seamless shopping experience. This increases the likelihood of customers visiting for a test drive, boosting relationships and conversions.
- Optimize inventory use: The system matches vehicles with the right customers, helping your dealership move stock efficiently and avoid inventory bottlenecks.
Creating better results
As customers increasingly expect personalization and convenience, tools like DealerAI’s Proximity Search help your dealership stay ahead. If you’re exploring ways to enhance your dealership’s performance, contact our team to learn more about how this technology can fit into your current strategy. We’re happy to discuss how AI can improve customer experiences and drive results!
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