It’s essential for dealerships to develop better online conversations with car buyers as 95% of car buyers use digital as a source of information when looking for a vehicle, according to Google Consumer Insights Survey. Once they land on your dealership’s website, they will likely message you to request further information about a particular car they are interested in.
How you handle customer communications will impact your chances of converting a client. For this reason, online chat conversations are crucial in pre-purchasing and researching a new car.
So, if you want to learn how to become more effective when talking to potential car buyers, stay tuned until the end of this article.
Choose the Right Communication Channel
The conversation with a potential car buyer can start anywhere, including your website, Facebook Messenger, SMS, phone call, social media pages, email, or even online reviews. Each channel has a unique customer base, so choosing a tool to serve multi-channels is key to success!
Among the North American customers, 51% are loyal to companies that speak with them via their preferred communication channel. Therefore, ensure your dealership engages car buyers via platforms they already use; that way, you can increase your sales opportunities.
Have a Plan for Every Stage of the Process
Productive conversations with car buyers start with a well-thought-out communications strategy. Having answers ready for your customers, no matter where they are in the buying process, can help you maximize each communication channel.
During the pre-purchase stage, it is necessary to identify the type of customers visiting the website and their demands. Once you have the information, adjust your message to ensure its relevance and consistency.
Meet Customer Expectations
Getting your conversations right also means that you must satisfy (and exceed) customer expectations. For example, prospective car buyers expect real-time, instantaneous, personalized, and consistent omnichannel interactions. Therefore, the faster you can answer car buyers’ questions or resolve their queries, the happier the customer will feel.
Leverage AI Chatbots
Nine times out of ten, conversations with car buyers will start researching cars and choosing their preferred dealerships online. Therefore, it makes perfect sense to optimize your website for success.
Many dealerships utilize contact forms on their website; however, such documents are no longer effective, as customers can’t receive instant responses. A new option for dealerships is to switch to automated interaction by utilizing conversational chatbots. Such intelligent AI ability can help buyers navigate your car portal, find their desired vehicle, and arrange in-person or virtual test drives.
AI chatbots can be a great way to boost conversions, meaning you can turn more prospects into paying customers with just a highly engaging conversation.
The Bottom Line
Better online chat conversations mean more engaged customers and sales opportunities for your dealership.
Ready to take your conversations with car buyers to the next level?
At DealerAI, we offer a fully automated AI chatbot solution to answer online chat conversations much better than human agents can! No more copying and pasting of canned answers for online requests. Use our tool to boost your dealership’s sales, and never look back!
See How DealerAI Can Boost Sales and Revenue for Your Dealership