How AI Chatbot Engagement Helps Dealerships

There is a reason why they say ‘First impression is the last impression.’ According to statistics, nearly 51% of consumers never approach a business again after having a bad experience with it. That places significant pressure on each interaction, and every opportunity that got ignored, let go or entirely missed. AI chatbot engagement can be a game-changer on this matter.

Buyers of cars tend to interact with an auto dealership’s AI chatbot before visiting a location physically, pointing towards this technology’s potential to find qualified leads and drive them into brick-and-mortar locations. 

Chatbots are artificially-intelligence powered apps that are designed to mimicking conversations with real people. They are aimed to provide more personalized services. There are three main ways of ensuring that an AI chatbot for the dealership is engaging effectively with the customers. 

1. Providing information which leads to call-to-action 

An AI chatbot for dealership provides full information before asking questions. For instance, whenever a customer browses through cars, the dealership shows him/her how many cars are there in stock. It further asks them if they would like to visit the dealer for a test drive. 

This chatbot asks a series of questions designed to guide them towards the most appropriate call to action, such as making an appointment with the car dealer or filling out a lead form for them. 

Moreover, the chatbot can also ask questions regarding which model car or truck the users are interested in, whether or not they require financing, and whether they know their credit score. The customers are taken down a discussion tree through the chatbot experience and then walked towards an explicit call to action. 

2. AI chatbot engagement offers alternative, personalized assistance 

The next thing that an AI chatbot for dealership does is offering alternative and personalized assistance to those approaching it. Indeed, the bot will not address every customer requirement as certain things may remain out of the bot’s realm. However, it must not stay limited. It should act as a gateway for the customer towards the real staff present in the dealership. 

An example of this could be when a customer is looking for a specific used car that may no longer be available; the bot should offer them designated help from the respective manager to feel that they are essential and privileged. 

A personalized way of assistance entails that the chatbot adapts to what the customer is trying to convey. In case it is not getting the response that is wanted from the customer, it must change its way of messaging. 

3. Don’t keep asking!

An efficient AI chatbot engagement does not keep asking questions when the user already expressed his/her refusal. The maximum questions that a bot can ask from a customer are set to two. Any further questions asked can pose a nuisance for the person, on the other hand, and may put them off.

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